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How Stylists Can Use Google’s Ad Network to Attract Clients.

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Being a hair stylist or salon owner is hard work. You’re not just a stylist, you’re a business owner, and with that comes many other responsibilities that “regular” workers just don’t face. You’re a conversationalist, sales person, accounting person, inventory manager, handyman, customer service rep, and an marketing specialist. That last one, marketing specialist, is […]

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Valentines Day Salon Promotions

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As Valentines Day approaches, people begin to panic on what to get their significant others. What they don’t realize is that your salon offers the perfect pampering gift on this special day; but how can we promote this?  “Love Yourself” Why do couples get all of the attention on Valentines Day? Whether you celebrate Valentine’s Day singly […]

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Six Easy Steps to Avoid a Walk-out

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We have all worked in or know of a salon where some group of hairdressers all quit at the same time to go work for and/or become the competition. It can be devastating to the salon they leave. Here are six ways to avoid this happening to you. Step 1 It starts with the hiring process. First, be […]

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5 Easily Avoidable Mistakes Salon Owners Make

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For salon owners, seeing a perfectly styled head walk out of their salon is a thing of beauty. However, managing a salon can be, at times, an ugly challenge. Mistakes are going to happen but many are avoidable with a little prior knowledge. They’re antisocial. It goes without saying that you should be quick to smile, […]

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Wrong way, right way: How to use discounts in your salon

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It can be difficult to know if and when to offer discounts at your salon. While the tactic can attract new business, cheapening the experience is always something to be leery of. So when should you, and when shouldn’t you? Today we’ll look at a few scenarios to help you decide whether discounts are right […]

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How To Hire (And Fire) Stylists In Your Salon

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Hiring is a tricky business regardless of industry, and it’s no different for salons. There are countless questions you’ll want to ask yourself beforehand. Does this person fit your culture? Do they know how to best serve your client demographic? Are they licensed? And above all, are they really good at cutting hair? It’s not […]

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Get Your Salon Ranked on Google, Get Clients!

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BOLD STATEMENT: The salon with the highest Google ranking in any city is getting the most phone calls from new clients. If this statement is true, then front page Google rankings could be the life or death of your salon. Do you know what position your salon holds in organic Google search? Do you have […]

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How to Motivate Employees

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As a salon owner or manager, have you ever wondered why your employees are not as motivated or dedicated to your business as you are? You want your passion and enthusiasm for the business to be contagious but your staff may perceive things differently. Here’s the simple reality: Not having a stake in the business, […]

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How to Measure the Success of Your Salon

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As a salon owner, do you ever wonder how you can tell if your business is successful? These days it’s simply not enough to put in double-digit hours each day or to endlessly promote your salon. Only time will tell if a business is successful, but in the mean time there are five simple ways […]

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6 Tips for Controlling Your Salon Overhead

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An important factor in successfully managing a hair salon is keeping tight control of your overhead expenses. It’s so easy for those small day-to-day expenditures to get out of hand, especially during the busy season, but with a little planning and persistence, everything can be kept in check. Here are some suggestions to help control […]

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Finding Balance in the Workplace

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Working long days is nothing new to hairdressers. In some cases the workweeks, especially around the holidays, can even seem endless. Because of the competitive nature of the industry, salon owners find themselves having to offer more value to the customer in order to stay in business. More value for the customer, however, usually results […]

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Harnessing the Force of Generation Z

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As Millennials age into their thirties, Generation Z, a new and vibrant wave of would-be professionals, is emerging. Is your salon ready to market to this new crowd, let alone to hire them? Gen Z’s, or those who were born after 1995, have an advantage over their Gen Y predecessors. As the first digital natives […]

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What You Need to Know About Salon & Spa Memberships

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Are salon and spa memberships for you and your business? Before you say, “Where do I sign up?” consider some of these important facts. Read on as we explain the good, the bad, and the often-misunderstood business models of memberships in salons and spas. First let’s look at what salon and spa membership is. Typically, […]

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Top 7 Tips for Aspiring Salon Professionals

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Although this started as a challenge by an industry friend, I thought the information was worthy enough to share. My name is Jim Roberts and I am the Show and Education Director for Rusk and Babyliss Pro. I am also a salon owner and have been a hairstylist for over 25 years. As a way […]

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Turning Conversation Into Retail Sales

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It’s a simple fact that increased retail sales translates into more profit for salon owners and commission for staff but what most salon professionals don’t know is that the ‘sale’ needs to start well before checkout. The truth is that it’s an on-going conversation about your clients’ needs, and how the products and tools that […]

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Advice for Salon Assistants

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Let’s be honest, being an assistant in the salon industry is really hard work. We’re talking long hours on your feet, endless sweeping up, rinsing out color bowls, taking out the trash, and other glamorous tasks, not to mention the low pay and perpetual color stains and bleach splotches on your clothes. The truth is […]

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Business Basics for Booth Renters

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Tired of being told when to work, what services you can offer, how you can offer them, and what to charge for them? Are you well established, highly organized, as well as marketing and business savvy? If this describes you and the prospect of flying solo appeals to you greatly, then you may be best […]

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An Efficient 2017

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After saying goodbye to 2016 and ringing in 2017, we are all looking ahead to a new beginning. The new year brings a chance to reflect on the previous months and to look forward, to reset and reorganize as needed for the new year ahead. This is the ideal time to look into emerging trends […]

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Best Salon Industry Advice

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Profound words of advice can stick with you throughout your life and can affect your decision-making within your career. We reached out to professionals working in salons and spas, and asked them to name the best piece of advice anyone in the industry has ever given them. Here are some of the more powerful and […]

The post Best Salon Industry Advice appeared first on Rosy Salon Software.

Turning Conversation Into Retail Sales

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It’s a simple fact that increased retail sales translates into more profit for salon owners and commission for staff but what most salon professionals don’t know is that the ‘sale’ needs to start well before checkout. The truth is that it’s an on-going conversation about your clients’ needs, and how the products and tools that […]

The post Turning Conversation Into Retail Sales appeared first on Rosy Salon Software.

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